MENTAL HEALTH CONTENT
Where clinical insight meets patient-centered CONTENT marketing
I’ve been a mental health writer for over eight years. And during that time, healthcare content marketing has become increasingly complex. Whether you need blogging, email marketing, web copy, or white papers, here’s how I’ll streamline your content creation process.
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Review your existing content and clarify your brand’s voice and tone.
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Create an individualized content strategy for maximum ROI.
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Align on a content creation cadence and schedule for publishing.
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Populate your website, blog, newsletters, pitch decks, and social channels with optimized content.
CASE STUDY: SIMILARLY SCOPED PROJECT
BLOGGING FOR GOODRX
Our healthcare system can seem disjointed, exploitive, and impossible to navigate. But GoodRx empowers readers to take control of their wellbeing with accurate health information that’s easy to understand.
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How do we provide science-backed mental health information that’s also actionable, empathic, and focused on affordable resources?
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As a writer and subject matter expert for GoodRx, I review primary sources and SEO strategy to create weekly blog posts for their mental health vertical.
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Each week, I write mental health articles for GoodRx Health, an online editorial publication that garners millions of page views each month. This research-backed, digestible, and equitable content drives organic traffic and builds awareness and authority for the brand.